Why Chainsaw Man – The Movie’s Success Could Have An Outsized Impact On the Anime Industry
During its opening weekend in the U.S., Chainsaw Man – The Movie: Reze Arc came out on top of the domestic box office with $17.25 million. It was only the fourth anime film to ever do so. As of the time of writing, it has grossed about $110.5 million worldwide after topping Japan’s box office and ending Demon Slayer: Infinity Castle’s several-month run at #1 there (that film has earned over $666.9 million worldwide).
While Chainsaw Man fans eager to see the rest of the series animated are likely quite happy about the news, you may be skeptical as to why this is a big deal. First of all, in a vacuum, you could argue that Chainsaw Man: Reze Arc’s numbers may not seem all that impressive; just this year, Infinity Castle earned six times as much.
That said, an essential piece of context here is that the Reze Arc was made for a modest reported production budget of only $4 million. Even accounting for other costs, it has turned a massive profit.
You may also be a bit skeptical about the news because of an ongoing tedious culture of obsessing over box office numbers and film performances. On top of this, plenty of anime series seem to do quite well, either on streaming or in theaters, only for it to take years for a follow-up, if we get one at all. One of the best modern examples is that, at the height of its popularity, it took four years for a second season of Attack on Titan to come out.
However, the big difference between Chainsaw Man and many other modern anime productions is how it was financed: basically, the animation studio behind the series, MAPPA, fronted the costs itself. As a result, it reaped almost all of the profits. While it may seem natural for the studio that creates a piece of art to receive most of the returns, this is not at all the norm for the industry. And perhaps most importantly, MAPPA’s seeming success with both the Chainsaw Man TV series and this latest movie could have a ripple effect, causing other studios to follow in its footsteps.
That said, before explaining how things can change, it’s important to establish how it’s worked until now. For the last few decades, most anime have been financed via a “production committee,” which is a collection of companies that come together to fund an anime. Each company on the committee contributes to the budget, with its contribution generally corresponding to its influence over the production and the share of the profit it receives.
This comes with pros and cons for the studios. As for benefits, they don’t have to worry about raising huge amounts of money to front the budget, and they also don’t have to worry about losing millions if their show is a fiscal bomb. However, this obviously also comes with many downsides, such as not immediately benefiting from a series that explodes in popularity. Additionally, since the production committee fronts the cost, they’re the ones who determine the budget (which trickles down to animators’ salaries) and can weigh in to influence the content of the work.
In extreme cases, a production committee can change animation studios altogether. A perfect example of this is One Punch Man: the first season was animated by Madhouse, which brought in an all-star lineup that heightened the show’s action-comedy with incredible animation. However, when Madhouse was too busy to produce season 2 in the time frame the production committee wanted, they chose to move on to JC Staff, a studio with less impressive animation connections that also chronically overschedules its staff. As a result, the fall-off in animation quality between the first season of the show and the next two is as stark as you’re ever likely to see.
While it’s not uncommon for an anime studio to be a member of the production committee, contributing to the budget and reaping some of its profits, it’s quite rare for a studio to “front” the committee (contributing the most to the budget). It’s even rarer still for a project to forgo a committee altogether, with this generally only being done by massive corporations producing a series themselves or in edge cases.
That’s what makes MAPPA’s case of foregoing a production committee so unusual; while the studio has produced many incredibly popular series, like Attack on Titan and Jujutsu Kaisen, it hasn’t been around for particularly long compared to many other studios, having been founded in 2011. With the company making the move, it’s very possible that other studios of a similar size may consider doing the same.
Many would likely be eager to see the change, because some in the industry have blamed the production committee format for why many animators are paid so poorly. Despite an ongoing boom in anime’s popularity, this hasn’t dramatically improved most animators’ quality of life.
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