NBA 2K23 Brings Basketball History to Life (Just Watch Out for Those Microtransactions)

Back in July I got to play a little bit of NBA 2K23 at a preview event. When I asked 2K’s Marketing head Alfie Brody and Gameplay Director Mike Wang about monetization, I got answers that were open to interpretation and left a lot to be desired. Having now spent a lot more time with the shipped version of NBA 2K23, I feel confident that the game isn’t just about wringing every red cent from players. A lot of the crasser product placement seems to have been jammed into the open world-RPG-like MyCareer mode, which I’ve more or less avoided. There and elsewhere, NBA 2K23 is a comprehensive basketball experience.
I don’t like that NBA 2K23 starts by asking your date of birth. It’s likely hard to remember now, but once upon a time the EAs and 2Ks and Ubisofts of the world didn’t ask you to make an online account as soon as you wanted to start playing a single-player game. Granted, you can postpone giving them this information until you feel like playing MyCareer (which is a single-player mode at first) and MyTeam (2K’s version of the trading-card/gambling game), but those are the flagship game modes of NBA 2K these days as part of a general industry-wide trend toward games-as-a-service and always-online play. I remember how upset we all were when the Xbox One was advertised as having a required camera and being always online. Now we all just live like this. You used to be able to play games without signing away privacy rights. Now, just like every other electronic service and most big businesses, videogames compile information to be sold between one another to in turn sell things to players. But that’s a discussion for another time.
Past that initial annoyance—which is why I’ve been in no rush to interact with MyCareer—I found the gameplay very enjoyable, with an exciting suite of modes and options. It’s sort of infuriating seeing how much better this is than Madden; even though the landing page still tries to get you to play the card game mode here, the rest of it is a joyous experience.
The first thing I checked into was the WNBA section, where 2K players can jump into “The W.” There they’ll find the MyPlayer for women’s basketball, the MyWNBA franchise mode, and Quick Play, or be able to jump straight into the WNBA playoffs. It’s really cool for the WNBA to be gaining prominence in the videogame space as women’s sports are gaining long overdue prominence in wider culture. (Congratulations to the Las Vegas Aces for winning the championship this weekend.) NBA 2K likely doesn’t need four different covers (Devin Booker, Michael Jordan, and there’s a Dreamer edition with J Cole for some reason) in a predominantly digital download era, but it’s cool that one of them has WNBA legends Sue Bird and Gina Taurasi.
After “The W,” I went straight into “Jordan Challenge” mode, which starts in the 1982 NCAA Championship between Michael Jordan’s North Carolina Tar Heels and Patrick Ewing’s Georgetown Hoyas and goes on from there. What’s especially impressive about these early challenges—and it’s mimicked in the older eras of the “MyNBA” dynasty/franchise mode—is the way fthe presentation is set up to suit the older eras. The on-screen scoreboards and instant replay are changed to reflect how the game looked on TV back then, and there’s a filter over the screen to further accentuate the change.