The New Country Bear Musical Jamboree Sounds as Good as It Looks
Photos by Garrett Martin
As somebody born and bred in the South, with roots in North Carolina and Georgia, I was apprehensive when Disney announced they were updating the Country Bear Jamboree. These are my people, after all; this is my culture. The Jamboree has long been a reminder of an old, weird country music industry very different from the glam pop country Nashville of today—something that was simultaneously hokier and more cornpone, and yet far more honest than what gets played on country radio now. Of course I’m protective of it. To me, these robot bears singing archaic country songs remind me of relatives who are no longer with us and a culture that wasn’t any less cynical than the one today but was at least a little slower, a little less brash and shameless. That version of the show felt too old-fashioned—in a way, too pure—to last in this decrepit century. There was no way whatever changes Disney would make today would preserve the confounding charm and sheer inexplicableness of this opening day attraction, I reasoned. Nothing made by the corporate synergy-obsessed Disney of 2024 could be this genuinely, bafflingly weird.
The good news is I was only partially right. Yes, the newly updated Country Bear Musical Jamboree is far less weird than the show that preceded it. And yes, it’s now a tribute to famous songs from Disney movies instead of old country songs. It’s also at least as good as the old show, though, and maybe even better. Most importantly, at least to Disney and most of its guests, it’s definitely more of a crowd-pleaser, based on a few performances I witnessed last week.
If you’ve somehow never seen the majesty of the Country Bears, let me set the stage for you. For over 50 years the Magic Kingdom show has featured animatronic bears “performing” country songs from the ‘60s and earlier. By the time it closed in early 2024, it was easily the strangest, most out-of-place attraction at any Disney theme park—a cute, whimsical show whose soundtrack included a song about shooting a poorly behaved child instead of beating them, two different songs about men mistreating women, and a beloved showstopping rendition of a song about a blood-drenched saddle. In other words, it was absolutely amazing, a relic from the early ‘70s that probably should’ve had its songs replaced multiple times over the last few decades. (As much as I love Buck Owens, he doesn’t have a lot of cache with 21st century theme park fans.) These songs were so old and had become so obscure that most Disney fans assumed they were written for the Country Bears—even the relatively small group of Disney fans who actually liked or cared about the Country Bears often thought that.
As a regular audience member for the old Country Bear Jamboree set, I can confirm that the show was almost never at capacity anymore. Far from it: the old show might’ve been excellent, but it clearly wasn’t popular. Popularity is no mark of quality—and popularity itself, or the lack of it, is no reason to make random, ill-considered changes to beloved theme parks. But if the Country Bear Jamboree absolutely had to be refreshed, Disney has at least done a fantastic job of it, modernizing its setlist with songs guests will actually recognize, while preserving much of the humor and fun of the earlier show. And now that I’ve seen it a few times—and, more importantly, seen how the audience reacts to it—I can admit that this show was a smart, much-needed update.
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