The 12 Merchants You Meet in JRPG Heaven
It’s time to throw aside Crystals and Warriors of Light for the real beating heart of JRPGS! Commerce and Heroes of the Free Market!
What does every JRPG need? For starters, we need a hero. Maybe they’re a broody metrosexual with a troubled past, an upbeat cosmopolitan teen with a Sony NWS205F filled with slickly produced J-Pop, or just a beefy Hoosier with a need to fight Chaos. Either way, that’s where our story begins. Pepper them up with companions—perhaps a ragtag bunch of would-be eco-terrorists, childhood friends who eerily align with heroes of old, or just their fellow classmates and a sexy, older journalist. Now that you’ve got your dudes, it’s time to throw them all out into the world with an epic quest that spans continents. And on each one of those continents, a town.
But a town is only as good as its merchants. If there’s one thing JRPG heroes need, it’s gear and items. They need curatives and weapons, log cabins they fit inside a pocket, a wagon full of 99 potions, 99 antidotes, and a barrel full of phoenix down—all of which will never get used (because what if you ever need one?). If it wasn’t for the small businesses, independent merchants, market collectives, and department stores of these fantastical worlds, where would heroes shop? How would these great cities and towns continue to exist? Who would fight monsters and brave dungeons?
The true beating heart of the JRPG is the noble merchant.
The adventurer economy is built on slaughtering monsters and delving for treasure to inject into local industries. It’s these often unsung entrepreneurs who are the true heroes—with our list recognizing the best of the best. Is this list perfect? No. Is it complete? No. Just like JRPGs, you simply can’t buy everything in one town. This list started at five, ballooned to 44, got written into a 5,000 word nightmare at 25. And today, filled with the love of free markets, enterprise, and the enduring industriousness of the human spirit (and with liberal editorial hatchet work), we honor 12 of them.
12. Ramus (Lunar: The Silver Star)

Every hero needs that one fat friend, the conservative-leaning nerd who’s definitely going to flirt with fascism on his way to “a more principled libertarianism.” The one who causes more problems than he solves, but remains a true homie despite being a world-class fuck up. Sure, some heroes get better portly companions than others, but they can’t all be Samwise.
You might think that Ramus will develop into a powerhouse attacker or a meatshield given how big he is, but no. No, that’s not Ramus. His stats won’t increase no matter how much you level him up past 12. Well, I think his HP will go up…
Still, we can’t hate on Ramus too much. Despite his initial failures trying to fence the tremendously valuable Dragon Diamond, our Samwise goes on to be quite the shopkeeper after pulling a fast one on the guy who conned him. From one simple shop, he’ll launch a shopping empire of first-born male heirs named Ramus that continues on a thousand years into the future sequel Eternal Blue. Sure, it’s failing by the time Eternal Blue comes around, but at least the Original Ramus will load you down with free stuff right before the final battle.
11. The Undead Female Merchant (Dark Souls)

Can love bloom even in an aqueduct? Maybe not, but moss and mold sure can! Whether you’ve been poisoned, cursed, or just need some fetid flirtations over a slice of Dung Pie, Lordran’s Undead Female Merchant has you covered at prices you can’t beat! Literally, she’s the only one who sells half this shit, because no one else wants to hang around this dark, wet hole.
10. Reynard (Dragon’s Dogma)

Sure, you’re thinking “Well, it’s gotta be Caxton” because he says the thing. Maybe you expected Madeleine, the busty bimbo entrepreneur, or Gran Soren’s king of forgeries and rare goods, Mountebank. Look, Dragon’s Dogma is a world full of S-Rank NPCs and every vendor is a masterwork. You can’t go wrong.
But when you absolutely have to make sure that a shitty landlord goes to prison? (And you absolutely have to make sure that shitty landlord, Fournival, goes to prison because, yeah abolish prison, but first put that motherfucker in prison.) There’s only one choice: you need Reynard. He’s got the forged documents that will get that piece of shit locked up without even needing to lift a finger. That’s the free market, baby.
9. Malo (The Legend of Zelda: Twilight Princess)

Want to make more money, be your own boss, join the family and become part of the most powerful commercial enterprises in all of Hyrule? Well look no further, the Malo Mart family is looking for experienced franchise owners to expand its beloved line of Malo Marts!
Could you imagine just by looking at this little weird round-eared Ordonian toddler-thing that he controls one of the most widespread retail chains in JRPG history? Well, he does. And I assure you no one is as proud as his parents, Jaggle and Pergie. But everyone loves how convenient his shopping marts really are!
Look, I hate this little freak almost as much as I hate the sound ReDeads make when they skullfuck you in Ocarina, but even I can’t deny his indomitable entrepreneurial spirit. This nightmare baby is a goddamn Gerber Baby Sam Walton.
8. Phantasy Star II Weapons Vendor (Phantasy Star II)

Do you have any idea how many trans girls I personally know have imprinted on this he/they lesbian with the big red hair and the wall of guns and swords? I can post a shitty, low resolution jpg of the Phantasy Star II Weapons Vendor on Bluesky right now and get 300 likes and at least 45 retweets. I have replies turned off so instead I’ll get at least a dozen quotes all saying some variation of “SHE” or “WIFE” or “DO I WANT HER OR WANT TO BE HER?” and someone will reply to that with “POR QUÉ NO LOS DOS?” Sure, the gender and pronouns of this particular vendor seems to be up in the air depending on who you ask, their personal frameworks of desire, and what source material they’re working from (isn’t this always the case?), but this is basically how it’s been for nearly 35 years.
If there’s a sapphic hottie nexus in the Algol Star System, it’s not Nei and Nei 2’s epic (and literal) catfight (but that’s good). It’s the glam rock soft butch who knows exactly the kind of Scalpel, Shot, or Slasher you need, and just so happens to have a store in every city in the star system. Sorry, Anna. Your same-name, same-face’d family empire is getting bumped from this list for the original vat-grown redhead war merchant.
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