Uma Musume: Pretty Derby Turns an Exploitative Sport into a Predatory Game with a Relentlessly Positive Facade

The success of Uma Musume: Pretty Derby is at once totally quantifiable and absolutely baffling. As the economy settles into constant disruption and gig work overtakes all other forms of employment, gacha is ascendant. New Genshin Impact-likes emerge every month. Vtubers are not just some foreign curiosity, but a multi-billion dollar industry unto itself, with independent scenes to match. Yet another anime girl collectathon is hardly a shock to the system, even if it trades in sports anime, slice-of-life tropes, and classic social simulation games like Princess Maker. Pretty Derby is weird, though. It takes a sport with some underground associations (thanks both to its ties with sports gambling and its often brutal conditions for both horse and rider) and turns it into a glittering, feel-good idol concert. Everyone wins; everyone is immortal. Yet Pretty Derby holds that alongside the disposability and objectification that come with gacha. The contrast makes it an unnerving and revealing experience.
Uma Musume: Pretty Derby has taken the US by storm, even getting serious attention from mainstream streamers like Northernlion. The influx of US fans has prompted folks who have been playing the game for years to evangelize their favorite horse girls (called “uma musume” in the game). The premise is pure absurd sports anime. The horse girls all attend the same school, where they receive specialized coaching from trainers. You play as one of these trainers and help guide your horse to victory through your strategizing (and luck and money). The game’s exhilarating races are free from any player input at all. Instead, it is your planning and prep which will result in victory.
Quite a few sub-systems affect race outcomes; Pretty Derby overwhelms with features and things to do. Seasonal events add new horse girls to the gacha roster. Daily challenges offer rewards for logging in and completing specific tasks every single day. But you’ll spend most of your time in the career mode, which operates much like Princess Maker or Long Live the Queen. Each uma musume has a set of stats—like speed, wit, and guts—that help them win races. Each day, you’ll select a training regime boosting specific stats. But you can’t just train forever. If your uma musume doesn’t rest, she can get injured. If you don’t accompany her on fun outings, her mood may plummet. All these factors affect her ability to perform in races. But the horse girls are not even the only gacha element. At the start of each career, you’ll select a deck of cards, representing other uma musume in your chosen girl’s orbit. Day by day, you’ll get story events involving those other characters which will boost your uma musame’s stats and grant them access to skills which activate during races. These cards have a separate gacha pool and upgrade system from the horse girls.
All this is to say, Pretty Derby is as predatory as any other gacha on the market. Like those other games, that predation works through layers of currencies and subsystems. Pretty Derby‘s simulation is not realistic, but it is dense and complex. There is some degree of shrewdness required for winning. Playing to your uma musume’s strengths, both in training and choosing which skills to upgrade, can dramatically affect outcomes. The fact remains that unless you are willing to grind out career mode after career mode for months at a time, you gotta spend money to win (or even just to get your favorite horse girl). Pretty Derby offers plenty of “content” for free players and a steady drip of rewards. But each one of those systems is tilted towards spending money. The flood of early prizes is not meant to prevent you from buying things, but to settle you in until the game can jab its hooks in your mind.