Complicated Games
Of all the gimmicks tried by major game makers, Microsoft deserves a prize for thinking up the Achievements system. If you’ve played a game on the Xbox 360, you’ll know what I’m talking about: Every single game hands out “gamer points,” which you earn by meeting goals like going through the tutorial, finishing the main story, or scoring a hundred sniper shots. Connect to the Internet, and all of your achievements show up online for your fellow gamers to scope out. It’s a simple way to score bragging points with the worldwide gaming community. It’s also fantastically addictive.
According to a story in GameDaily, players regularly buy games they don’t even want and stick with them until they’ve wrung out every last achievement. And while the first achievements in any game are easy bait, the hardest border on ridiculous: In the cinematic shoot-’em-up Gears of War, to earn the “Seriously … ” badge, you have to beat 10,000 other players in online matches. In four weeks, someone had done it.
Most people—and even some gamers—hear this and think, “That’s insane.” Why waste so much time going out of your way just to get points? Points that are worth nothing? Yet collection is one of the most addictive features you can add to a game—just like in real life. After all, whether it’s baseball cards, model trains, Hummels or old 45s, most of us feel the urge to acquire stuff. And Microsoft’s competitors agree: Sony has already announced a similar feature—a virtual 3-D trophy case—for the PlayStation 3.