Prom Week (Browser / Facebook)

By Rowan Kaiser | February 28, 2012 | 4:00pm

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I never went to prom. I know this may sound shocking – a video game fan who grew up to become a critic, who also didn’t do the normal high school traditions?!? Strange but true! Really, the only positive associations I have with prom come from a single episode of Buffy The Vampire Slayer. So how on earth does a game named Prom Week hold any appeal to me? Two words: “social physics.”

That’s how the game’s engine is described. Why is this appealing? Many games don’t try to include social interaction at all, preferring physical, violent interaction. That has its occasional charms, of course, but it’s also a pretty significant limit on the medium of video gaming. Games that do include social interaction tend to do so in a too-straightforward fashion: pick this option to look like a good guy, or this option to look like a bad guy. Any reactions to those choices are specifically programmed. It’s simple: if x, then y.

Yet most every other action the player can take in a game is far more complicated than the simple, direct responsiveness of in-game social interactions. If you get into a fight, there are dozens of things happening at once. How many enemies are there? What kind of weapon are you using? Do you have party members? Are enemies behind you where they might use a bonus? Should you reload now or later? Crouch or jump? Duck towards the nearest cover, or try to move in closer? To call this a “physics” system might be reductive, but it is a complex system, with a variety of different influences pushing you the player into making different choices according to the circumstances.

So, social physics. Just in the name of the term itself, it implies so much. It says “Here is a game system where multiple different factors influence character and player behavior.” This is an accurate summation of Prom Week’s successes, which makes it a magnificent technical achievement. Unfortunately, it’s also an accurate description of Prom Week’s limitations – it rarely goes beyond that.

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The second appealing thing about Prom Week is its setting. Not that the prom itself is appealing, but because it acts as a constraint. All video games have borders. Those that are built on physical interaction have physical borders. Social interaction requires further constraints, and high school in the week leading up to prom is marvelously constrained. There are physical borders and social demands which have the same people working towards the same place and time with similar kinds of motivations. There aren’t many of these constraints in storytelling. A murder mystery with a set number of suspects, like Clue, is another one, as is a conference where many people arrive, stay in similar areas, then leave. But prom week is more universal. Chances are good that most players lived through a prom week, or has at least seen television shows on the subject.

The stakes are also lower, which isn’t always a good thing, but it makes sense in this case. If it were a murder mystery, then the player’s goal would be to solve the mystery, not necessarily to understand Prom Week’s system. But since that system is the main draw, that’s where your attention will be.

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That system is relatively simple. There are eighteen characters, all fulfilling certain types: snobs, jocks, ravers, goths, etc, although there’s enough personality in the writing to forgive the familiarity. Up to eight characters can be on screen at a time, although the others stay appraised of changes in relationships via text messages. Every one of the characters has multiple different moods, like embarrassed or happy.

They also have three different perceptions of each other: friendship, romance, and cool. When those match up, the characters have a relationship change. This level of dynamism means that relationships can get complicated – friends can have a fallout and hate each other, but still have romantic feelings. These things are further complicated by characters having a history with each other, and being concerned about their other friends and enemies. By incorporating multiple different motivating factors, Prom Week models the dynamism of relationships well.

Your interaction with the game is simple: you click on one character, click on the one you want to have them interact with, and pick the style of interaction – insult them, brag to them, flirt with them, etc. The motive is general, but the dialogue is specific, similar to BioWare’s Mass Effect series. Although each character has five free options, if you want something more specific you can use “Social Influence Points” to pick a more specific behavior . Don’t panic, though – even though Prom Week is on Facebook, you don’t have to purchase those points. They accumulate after each action.

Points can also be spent in order to see what reaction will happen, what motivates those reactions, or even to change the reaction to what you want. This is where Prom Week starts to disintegrate. Being able to see reactions and change them, in addition to being able to control any character on-screen, not just the one whose story you’re playing, makes almost everything about the game accessible. Since virtually everything in the game is accessible, it makes everything an exercise in manipulation and control. You need a friend, so you force a friendship.

The core issue of Prom Week as a game, instead of as a relationship simulation, is that it doesn’t do a good job of storytelling. The narrative it gives, when you start a chapter, is simply the premise of your character’s goals. This is a decent way to begin, but the game fails in continuing to contextualize the story. Your character’s relationship with the others changes, but you see this primarily through the meters of representation, instead of through the actions your character can take. Likewise, it’ll say that your character is “depressed” but other than acknowledgment, it’s unclear how that depression affects the game mechanics.

Prom Week may not be entirely satisfying as a game, but there’s more than enough to it that it should be played by both gamers and designers with interest in increased social complexity in games. The successful implementation of “social physics” promises a great deal, and Prom Week itself is only the beginning of that potential’s realization.

Prom Week was developed by UC Santa Cruz’s Center for Games and Playable Media. It is available now through Facebook. It will also be available through Kongregate.

Rowan Kaiser is a fashionably underemployed freelance writer living the San Francisco Bay Area, and has been published in The A.V. Club, Salon, The Escapist, Joystiq, and more. He tweets often @rowankaiser and blogs rarely at renaissancegamer.blogspot.com.