Number Of Steam Games Using GenAI Has Gone Up Nearly 800% From Previous Year

By Elijah Gonzalez | July 17, 2025 | 2:30pm

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Number Of Steam Games Using GenAI Has Gone Up Nearly 800% From Previous Year

It’s increasingly difficult to escape the rising tide of Generative AI and the game industry is no exception: a report by developer Ichiro Lambe, the founder of Dejobaan Games, discovered that the number of games openly using GenAI has gone up from around 1,000 titles last year (or 1.1% of the entire Steam library), to 7,818 this year (7% of all games on Steam).

Lambe arrived at these numbers by utilizing the Steam API to sort through everything on the platform with a self-disclosed GenAI label. Obviously, it’s important to note that this method only catches games that are honest about their use of AI on their Steam page, and there are undoubtedly many more that keep this information a secret.

The rise of GenAI titles on Steam parallels a larger trend across digital storefronts, where low-effort games, some of which are fairly blatant rip-offs of popular titles with similar names, have filled these marketplaces. The original Nintendo Switch’s eShop was infamously full of spam games, to the point that Nintendo eventually rolled out updated publishing guidelines to try and reduce the amount of “slop” content on the platform.

Meanwhile, a recent Kotaku post points out that the PlayStation Network is facing similar problems with an increase in low-effort games inspired by AI-generated “Italian Brainrot” memes (if you don’t know what that phrase means, count yourself lucky), among other things.

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While there were issues with junk content on digital marketplaces before Generative AI fully took off, this situation has only worsened, as it’s now even easier for scammers to quickly whip up a rip-off that may confuse at least a few people trying to purchase the real thing.

Meanwhile, we’re also starting to see the effects of this technology on employment in the game industry, with laid-off employees at King claiming that their jobs are being replaced by the AI tools many of them helped create. Between its environmental impact, devaluing of labor, corrosive effect on creativity, and sheer increase in garbage to sift through before finding something actually good, AI continues to make it increasingly challenging to engage with the internet, games, art, and pretty much everything else.