Kids Is an Experimental Look into Group Dynamics and Power

In a way, Kids follows that old, annoying question parents ask their young, impressionable, teenage children: If your friends jumped off a cliff, would you do it? But instead of a cliff, it’s a large black hole, and instead of leading to someone’s death, it leads back to the black hole. Kids moves beyond that yes or no question, and pivots to a discussion on group dynamics, and what happens when someone follows a crowd, or decides to go their own path.
Kids is an interactive animation by Michael Frei and Mario von Rickenbach. Made by the same people who created Plug & Play, Kids follows a similar, simple design. This time the animation follows a large group of people as they move this way and that. You can lead a person to follow the group or move against them, yet no matter where each person goes, the crowd always leads back to the giant black pit, waiting for you to push them all in.
While the game is black and white, its meaning is not. The game’s message is open-ended, and entirely up to the player’s interpretation. I find something joyous about Kids, about how one kid will say to go this way, while another says that way, and how quickly the first kid will change their mind and agree to go that way. When I played, I tried to be as rambunctious as I could. I tried to zig while others zagged. I wanted the group to be as discordant as it could be. In some situations, the game allowed for that, but in other scenes, the game would not progress until I put everyone in an orderly file. Eventually, the group ran in the same direction, everyone in their own place, everyone moving together toward the same black hole.