Forget Those Goofs from the Movies: Ms. Marvel Is the Star of Marvel’s Avengers

People were ready for Marvel’s Avengers to be a disaster. Ever since the first teaser came out over three years ago, every glimpse at the game, from trailers to gameplay demos, was widely met with snark and derision, or, at best, utter disinterest. Between the relentlessness of the Marvel Cinematic Universe, the overexposure of superheroes in general, and legit concerns over the game’s direction, the buzz on this thing could only be described as bad.
Now that the game is actually out, reviews seem a bit more upbeat than expected. Sure, it might be another overstuffed example of how bloated big budget game development has become—four different studios are credited, and the Destiny-aping multiplayer stuff feels like games-as-a-service design by checklist—but based on the reviews it’s not the clear misfire people thought it would be. That’s at least partially because of a crucial decision its developers made with the game’s story, one that helps defuse one of the biggest gripes people had with the game’s trailers. It all comes down to character.
Of all the complaints that kept popping up before release, the most frequent one came down to its character models. People couldn’t get past the fact that the game didn’t license the likenesses of the actors who played these characters in the Marvel movies. The game brings that on itself—despite its developers repeatedly saying that this wasn’t connected to the Marvel Cinematic Universe and was establishing its own take on Marvel lore, Avengers sticks about as closely as it can to the likenesses and depictions from the movies without actually licensing them. Obviously that only invites comparisons, which in turn highlights every way these characters do and don’t resemble the movie versions. And that’s not something you want your player to be fixated on while they’re trying to enjoy your game.
The game’s core lineup of characters—Iron Man, Captain America, Thor, the Hulk, and Black Widow—have all been around for more than 50 years, and have gone through various permutations and portrayals in that time. Comic book fans are used to changes both subtle and extreme as these characters get adapted into different mediums or for newer generations. Until the movies, though, that specific combination of characters wouldn’t even be considered a classic Avengers lineup by any fans of the comics. It makes sense, obviously, that Square-Enix would want to promote this hugely budgeted, years-in-the-making, would-be blockbuster with the Avengers lineup made popular by the hugely successful movies. But inviting those kinds of comparisons are risky when you’re unable to give people exactly what they expect. From the characters chosen, to how the characters are portrayed, the game’s campaign intentionally courts the fans of the movies and what they would expect from a game based on them. Any differences stand out, no matter the practical explanations for them.
Take Iron Man. The guy seen in those trailers clearly isn’t Robert Downey Jr., but he has a goatee, quips as much as an obnoxious sitcom character, and loves the kind of classic rock songs my uncle can half-play on guitar. In the opening scene he makes a dramatic entrance during an Avengers fan festival, soaking up the adulation just like Downey’s Iron Man does in Iron Man 2. The dashing playboy gimmick has been a part of Tony Stark since his very first appearance, but the hyper-verbal, constantly wisecracking, flippant bad boy genius take on the character is inextricably linked to Downey. And when you watch those cut-scenes, and realize it’s not Robert Downey Jr., but something eerily similar, it can undermine the entire game.