Hey, Overwatch, There are More Winter Holidays Than Christmas

To celebrate Overwatch’s global audience of twenty million players, and the diverse nature of the game’s international cast, Blizzard periodically runs special events where players can buy or unlock new cosmetic items such as costumes, voice lines and emotes. They’ve held an Overwatch World Cup and special seasonal events for Halloween and the Summer Olympics, and now it’s time for the Winter Holidays promotion. Unfortunately the new event reflects a narrow and non-inclusive theme that doesn’t match the global scale of the game or achieve aspirations of representing a truly diverse global population.
While the Olympics event gave characters new costumes designed to represent their home-countries’ flags, like the uniforms of an Olympic athlete, this Winter event is focused on the Holidays, or rather, one holiday in particular. Several characters are given costumes like Santa Clause, Christmas elves, and reindeer. One character is dressed up as Ebenezer Scrooge. Another character’s costume is inspired by the Abominable Snowman from the Rudolph the Red-nosed Reindeer TV special. Many characters get voice lines like “happy holidays!” but there are no explicit references to holidays other than Christmas. Nobody says “Happy Hanukkah” or “Enjoy the New Year!”
It’s disappointing to see Blizzard ignore other holidays through which they could celebrate real practices around the world, but it’s worse to see characters from different cultures being forced into a particular celebration. Every character is given a unique spray (a pre-designed tag players can leave in game) designed to represent them as Christmas ornaments. Even though the version of Christmas presented in the game is a secular version, it is still steeped in references to primarily western traditions. It is not a problem that American Christmas is given attention, but Overwatch has a global cast of characters who come from countries with different practices. For Overwatch to accurately represent the cultures its characters come from, not all of the characters in the game should celebrate Christmas the same way, or even celebrate Christmas at all. Instead of appreciating meaningful holidays around the world, this Winter Holiday event seems focused on selling Christmas-themed accessories for its diverse cast of characters. This fails the visions of multi-culturalism Overwatch presents.