Paste Goes to E3: Day 3
Every year they hold E3 in LA.
But they could just as well hold it in any city. Even Omaha. Despite the somewhat opulent use of local facilities to host parties, get-togethers, schmooze-fests and marketing throw-downs, the reality is E3 insulates you in a parka of videogame fluff.
So, even as I walk into the conference this morning, and notice that the North Koreans have, apparently, taken over a parking lot next to the convention center, I don’t have to wonder about this peculiar military strategy of Kim Jong Il. Nah, surely it’s just some marketing stunt and I eagerly scan the DMZ for schwag. Spotting nothing, I press on. There are games indoors to see.
Today I managed to bookend unreal E3 with some real LA—breakfast burrito from a taco truck in the morning and a hot steaming bowl of ramen in Little Tokyo during the evening. Powering up on the real city at the foot of the sprawling imaginary empire is a sure way to get your head together when talking about videogames that matter.
Bookending a day at E3 with some authentic LA is handy way of containing the craziness of the show inside something real and tangible. But it’s also a contrast that helps emphasize the pleasure we take in indulging the fake worlds videogames provide.
And as I dig into a fragrant bowl of noodles, I come to the conclusion that this isn’t a bad metaphor for the show this year. In addition to the annual routine of more games like last year painted up with the latest in teen power-trip fantasies, E3 2010 is clearly about the irony of stripping obvious videogame signifiers from games in order to make better games.
Microsoft’s Kinect and Rock Band 3 provided the two pillars of this approach at the show this year, with Nintendo’s DS3 providing a nice canopy over the concept, strung between both.
Kinect has had a rough ride at the show this year. After investing untold dollars in developing the device, you get the feeling that the company doubled down on marketing to make sure that everyone else thought it was as cool as they did. So, in addition to the Cirque du Soleil spectacular that launched the device on Sunday, we also got bathroom mirrors plastered with vinyl decals reminding us that we were the controller, in addition to the constant drumbeat of Kinect ads scatted across the show floor.
And what is Kinect exactly? The controller-less controller. Get it? Kinect is not what is says it is. Apparently we are so steeped in irony that no one bothered to raise their hand at any point to offer the observation that, outside some Zen master dojo, you can’t have a controller-less controller any more than you can have water that is not wet or talk about the sound of one hand clapping.
Instead of rankling at this idea that threatens philosophical oblivion and pushes us to the edge of madness, gamers responded to Kinect with a big shrug of the shoulders and the rote declaration, “I just don’t think the games are any fun. Except for Dance Central. That game seems pretty fun.”
Kinect, it seems, is the no-fun concept driving one of the most fun games in the show.
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