That Mad Max Game Rules, Actually
The 2015 Open-World Game Is a Gritty, Dirty, Overlooked Gem
One of the things that’s been lovely about the Mad Max franchise is that there just isn’t that much of it. Especially when you consider that the first movie released in 1979, two years after Star Wars landed in theaters. You don’t have the time to count up just how much Star Wars there is now, 47 years later, but calculating how much Mad Max out there is simple. There’s Mad Max, of course, and The Road Warrior, as well as Beyond Thunderdome. There was a single videogame released on the NES in 1990—also called Mad Max—five years after Thunderdome, that took elements from all three movies without basing itself off of any of them. And then, there was nothing for decades, until 2015’s all-timer, Fury Road, which was followed nine years later by the Iliad to its Odyssey, Furiosa: A Mad Max Saga.
You can’t get bogged down by the sheer volume of Mad Max out there, is the thing, and the fact that the lone tie ins out there—besides a couple of videogames—are film novelizations, and that the movies are meant to be legends not even necessarily told from the protagonists’ point of view, that it’s not a series obsessed with canon and filling out a Fandom wiki page. It’s refreshing, in this day and age, to watch a master storyteller at work, telling the kinds of stories he wants to tell, and not those that we’ve been—sometimes against our will—trained to consume.
Or, at least, it is if you bother with what Mad Max is out there. It’s hard to overstate how influential Mad Max’s whole deal is—its visuals, its post-apocalyptic setting, the messages spoken by its dystopian vision—but there’s also some “your favorite band’s favorite band” business going on here. The original Mad Max was extremely profitable, but that had a lot to do with its budget: it cost just 400,000 dollarydoos to make, and grossed $5.355 million ($23 million accounting for inflation) in Australia alone. (The Guinness Book of World Records claims Mad Max made $100 million worldwide, which made it the most profitable movie ever for a time, but considering it pulled in just $8 million in the United States and was banned in a few countries like Sweden and New Zealand… I’d like to see the sources for that figure, is all. Regardless, a not insignificant chunk of that $100 million figure includes rentals, which shot up after the more easily quantifiable success of The Road Warrior, so it’s not as if it was an instant hit, either way.)
Fury Road is the weirdo of the bunch, in that it was an undeniable hit in theaters, pulling in a verifiable $380 million in 2015 (that doesn’t involve citing Guinness). And while that’s significant, it’s also the kind of bank that Disney fires people over. There are 10 opening weekends for superhero movies that match or exceed that figure. Venom, another Tom Hardy vehicle, made $856 million, and people act like, compared to many others in the genre, that it’s some cult classic of comic book films.
This is all a long way of saying that talking about box office isn’t the right way to discuss whether a Mad Max movie was a success. There has been more discussion out there about the money Furiosa wasn’t making than how incredible the film is, how worthy of a prequel/successor to Fury Road it is, despite being in a completely different style for both its storytelling and its visuals, and in spite of discarding the series’ protagonist (almost) entirely. And it’s also a long way of pointing out that what constitutes financial success for a Mad Max film says a lot about the size of the audience for additional Mad Max productions—like videogames—and explains, at least to a degree, why there have been just the two. There was a time where you might get a licensed game for any old property into production, but that was decades ago, when the machine was also tuned to do things like release a RoboCop cartoon for children, just in case it worked out. Nowadays, a game that ties into an existing product needs to have some ridiculous pre-existing cache and audience behind it for that to occur, which is, to go back to these wells again, why so many licensed titles in today’s world are of the Star Wars and superhero variety.
Mad Max, released in 2015 for the Xbox One, Windows, and Playstation 4, failed to sell enough copies for Warner Bros. Interactive to even bother releasing its finished downloadable content. Does this speak to the quality of the game? Of course not: like with Furiosa, anyone who has bothered to spend time with Mad Max knows that it’s absolutely killer. The issue is that not enough people have bothered with either, but it’s their loss. Yes, even those of you who went out on day one to get Metal Gear Solid V instead: you always could have come back for Mad Max after playing that gem, you know!
Luckily, like with everyone who sees Furiosa in their living room through streaming, digital rentals, or by buying a physical copy for their collection, Mad Max’s moment doesn’t have to be over. For the zeitgeist, sure, it’s too late, but the game is still available to play on current-gen consoles, and can be purchased through the digital storefronts of the Xbox Series platforms, Playstation 5, and Steam, as well. If anything, the ambition that made for some technical issues of the original release finally shines through on these more powerful successor consoles: Mad Max plays and looks like a dream on my Xbox Series X, with incredible visual details of landscapes, characters, explosions, and cars that had me forgetting it wasn’t actually built for the system I was playing it on.
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